My idea to launch a social media management business did not appear out of thin air. I’ve taken
a winding road to reach this point, but it all makes perfect sense now that I
have arrived. The
heart of a solid social media strategy is the combination of effective reach and
compelling writing. While I’ve been a
foot soldier in marketing armies tasked with reaching audiences in all of the positions
I have held -- and the creativity applied to making the connections and
reaching the targets is the fun part -- it is the writing component that drives
me.
Over the years, I have written with clarity to sell
solutions: website content, marketing brochures, and sales presentations. I have written with insight to educate:
parent group newsletter articles, guides to selling, and software product user
guides. I have written with passion to
persuade: letters to editors, a proposal to my local library, and suggestions
to community leaders. I have written with
compassion to unite communities and coordinate care for friends in need. My most favorite writing project is the book
I have written: the story of my
grandmother’s life, to preserve and share with my family her remarkable journey.
All of my varied writing finds its roots in my upbringing by
two parents who loved the written word.
As kids, we wrote cards, stories, poems -- most of which were eventually
given as cherished gifts. It taught us
that our writing was a special extension of ourselves and that our thoughts and
words were worth saving. I wrote
regularly to my parents when I went away for college and in the years that
followed. I wrote religiously to college
friends I missed over the summers. I
developed a joy of writing and, I confess, a joy of being read! How I started my business career as an
accountant, I may never be able to fully explain!
