Showing posts with label social network. Show all posts
Showing posts with label social network. Show all posts

Sunday, May 6, 2012

My Case for Working Remotely

My eight-year-old niece, Esther, asked me “what would be your dream job?” Without wanting to lose my audience with specifics, I quickly came up with a visual of what my broader answer would be:  Living in a rustic cabin on the side of a mountain lake, writing. This satisfied Esther, even though it did not involve wearing a tiara, so I didn’t have to qualify it with what kind of writing I would be doing, how often, for whom and whether I could earn a living (I can listen to those questions in my head, in my father’s voice!). But my response touches on an interesting topic – working remotely.

Recently, Microsoft was inspired to connect with a group of working women to jump-start a conversation on remote working preferences.  Microsoft’s ultimate goal was to obtain some strong conversation topics across its social networks to support the marketing campaign of a new product, Microsoft Office 365.

The product, Office 365, is a package of cloud-based email, web conferencing, file sharing and web apps. The group Microsoft collaborated with was 85Broads, a global women's network whose mission is to generate exceptional professional and social value for its members.

What Microsoft learned through a survey with 85Broads, is that remote working increases productivity and job satisfaction. I definitely see the value of an effective remote working arrangement, much more so now that I am a working parent. Microsoft was wise in selecting 85Broads as their collaborators since a large percentage of working women prefer remote working arrangements in order to balance work and family. So here is my case for working remotely, intertwined with my case for working mothers:

The WhiteHouse.gov recently published a study on remote work that found “Almost one-third of firms cite costs or limited funds as obstacles to implementing workplace flexibility arrangements. However, the benefits of adopting such management practices can outweigh the costs by reducing absenteeism, lowering turnover, improving the health of workers, and increasing productivity.”

Those four benefits of adopting workplace flexibility arrangements are significant, especially because they represent a set of problems good management spends a great deal of resources analyzing and addressing, but finds itself unable to control. The opportunity to reduce absenteeism, lower turnover, improve health, and increase productivity should be major attention-grabbers for all organizations.
 
Besides being motivated by financial obligations and self-esteem, what I and many women bring to the remote working arrangement table is gratitude; being grateful for the opportunity to achieve an important balance.

What remote working mothers give back is substantially beyond the average employee: Employers discover contributors who are not only self-motivated to succeed, but also mature in their abilities to prioritize tasks, natural collaborators, and community builders.

Maturity: As mothers, our limits have been tested in ways we could never have imagined before children. The leveling experience of motherhood allows us to see the world through new eyes, discovering and appreciating our attributes and flaws, sympathizing with others’ struggles, celebrating each others’ successes, and eliminating previous separators such as popularity, income level and employment history.  This translates to workers who design a remote work environment with minimal distractions to get the most done, decision-makers who understand their strengths and how to apply or mold them to the tasks at hand, judges who effectively sift through their work and objectives to identify what is most important at any particular time, and realists who know their limits, seeking help even from a remote location in order to stay on course without wasting time.

Collaboration: Parents involved in their children’s education bring a great deal of value to school systems that rely upon the skills of these parents to supplement the learning experience beyond school budgets. Management, communication, creative, organizational and people skills are applied and honed in parent organizations as well as civic involvement. This translates to workers who – previously stationed at their kitchen table, computer desk, or community gathering place -- developed or improved valuable skills used in identifying issues, performing needs analyses, designing creative solutions, tapping new resources, and building consensus.

Community-Centric: Social networking and collaboration tools provide remote workers with lifelines to the communities they need in order to succeed. These tools also empower remote workers to foster new communities to take their business to the next level. Most parents quickly recognize the value of community in the raising of their children. This appreciation of fellowship carries into business through online and offline communities. Today’s gadgets make it almost impossible to disconnect. By efficiently and methodically applying smart phones, tablets, laptops, webinars, video conferencing, and cloud computing, remote workers design effective remote working structures, suitable for meeting and exceeding their professional obligations.

While it is not all about working in yoga attire – although, for me, that certainly helps! – I bring the sum of my experiences to a remote working environment, feeling grateful for the opportunity to contribute to an organization’s success and to earn income, all while soothing my soul in small acts of “being there” for my family.

Remote working environment is definitely my preference. What is yours?

Wednesday, April 25, 2012

Getting Pinned Never Felt So Good: A Pinterest Story


I have been passively curious about Pinterest, but have to admit that I didn’t visit the site until this past weekend when my neighbor had an unexpected, wild experience as a result of being “pinned” on Pinterest. I decided it was time to see what the fuss is all about.

The best way I can describe Pinterest is to ask you to visualize a bulletin board of things you might clip out and pin to it if the Internet were a big multi-subject magazine. Recipe, craft and travel ideas abound on Pinterest, enhanced by beautiful photos. The social networking side of it kicks in as people, whose pinning activity you follow, add more pins and others, seeing those interesting pinned items, request to follow the pinners. So even if you don’t pin anything (me, so far), you can find your friends (like my friend Maria, fabulous quilter/artist who invited me to Pinterest) who do pin and find complete strangers who pin on topics you enjoy, and follow them.

Now my neighbor’s story: I live in a micro-hub of interior, web, jewelry and graphic designers. One of the talented graphic designers is Nancy Bradham, the creative owner of momgoodz.com; a terrific site for inspired gifts and gear. The momgoodz motto is “Cheeky gifts for overextended moms.” If that doesn’t get you smiling, the subtitle is “Why? Because I said so!” Whether we’ve said that because we were quoting our moms, or because we absolutely meant it with every stressed fiber of our being, we’ve all said it! Nancy promotes her brand locally, on her websites and on Etsy.com – a virtual marketplace for handmade goods, art and supplies.

Last Tuesday, someone discovered one of Nancy’s mugs on her momgoodz.com website and pinned it on Pinterest. It was then re-pinned 272 times in five minutes! In the next hour, Nancy received 40 sales orders! She and her husband spent a “crazy-fun night printing orders, packing mugs and thanking the social media gods!” Sales have continued to be high in this terrific example of the power of social media in the small business world.

According to a new study by Experian Hitwise, Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter.

Web traffic to Pinterest jumped 50% between this past January and February, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly visits.

In addition to these stats, visits to Pinterest reached nearly 21.5 million during the week ended January 28, 2012, almost 30 times the number of total visits recorded six months earlier. That is explosive growth.

Momgoodz.com seems to be experiencing a similar growth explosion! Just in time for Mothers’ Day, I highly recommend momgoodz.com for the overworked mom in your life! I’ll go over and help Nancy bubble-wrap if she gets overloaded with orders.

Keeping calm and growing the business!

Wednesday, February 15, 2012

Locate Your Customer

Identifying customers is sometimes an overlooked step in designing a social media strategy. Established businesses can fall into the routine of targeting the same groups or making marketing decisions based on past successes. It is important to perform a bit of self-inquiry to keep up with shifting customer behaviors and the changes which have occurred in how potential customers look for products and services.

I like to compare the customer identification process to my experience of defining a target market for the potential publisher I hope will consider my book draft for publishing:

Who is my target audience? Well, how about “people who read?!” Hmm, too broad. Okay, “adults interested in stories of women who came of age in the Great Depression.” Oh, specifically Midwestern women. And don’t forget young adults who want to learn about a period of American culture that is so different from today that it seems also to have occurred in a foreign land: Mapping change through one woman’s personal journey. The more I think about it, the more sharply I can define the target.

The same holds true for business. Whether you are a yoga studio seeking to pinpoint your student’s demographics; a water filtration company trying to reach new customers through new channels; or a new social media consulting business looking for clients: The questions to ask ourselves are the same. 

Who do you serve now?

Yoga Studio
Middle-age, Senior, young adult, suburban
Water Filtration
New home buyers and sellers
Social Media Business
Small businesses lacking social media strategy

Why do customers/clients come? 

Yoga Studio
Exercise, stress relief, build self-esteem, mindfulness
Water Filtration
Long-term cost savings, reduce waste
Social Media Business
Seek to expand customer base

How do customers in your market find their new products and services? 

Yoga Studio
Word of mouth, search engines, signage, promotions
Water Filtration
Search engines, trip to hardware store
Social Media Business
Search engines, social media, industry associations

The more we analyze, the more we can pinpoint the behaviors and demographics that will help us paint a picture of our target customers and how to best reach them. In the process, we learn about the marketplace in which we compete, discover groups we are not serving, find needs to be filled and learn from our competition. We may find surprises along the way – traits and trends we hadn’t anticipated.

With people heading first to the Internet to find what they are seeking, a business’ web presence is critical to its continued success. Through effective use of keywords and links in websites and blogs, businesses can achieve the page rank that gets them noticed. Through ongoing Facebook and Twitter activity, businesses expand their reach as their engaging content gets passed through the social network. Through targeted Facebook and Google ads, businesses pop into the view of exactly the potential customers they hope to reach.

Traditional methods such as local newspaper ads and mailings don’t have the tailored reach or the breadth of the Internet. Now if we do our homework and learn the specific type of consumer we are trying to reach, social media enable us to appear on their proverbial doorstep.